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SITE
VISITS
Successful advocates
find opportunities to bring elected officials or their staff to their
facility, office or other business-related space. These are called site
visits, and they are essential to delivering the produce marketing policy
message. Policy makers need to see first hand how their decisions will
positively (or negatively) impact their constituents.
Following are some
ideas to consider when putting together a site visit:
Great
ideas for site visits
- Bring an elected
official to your facility to demonstrate how fruits and vegetables are
processed.
- Invite an elected
official to participate in an essential activity that they might never
otherwise undertake, such as harvesting.
- Have an elected
official meet with some of your transportation and packaging staff to
learn more about product safety.
- Pull together an
"all employee" meeting and ask elected officials to join in.
Pick a positive topic to focus on, like your company's efforts to reduce
obesity or improve healthy eating habits in students.
- Have your local
elected officials participate in a "day in the life of produce,"
where they follow a product from harvest to packaging to delivery.
- Show an elected
official a behind the scenes view of produce in the grocery or restaurant
environment.
- Put together a
meeting with representatives from all aspects of the produce industry
to discuss the many steps between harvest and delivery to the end user.
- Have
an elected official spend some time in the backend of your office learning
about sales, marketing and promotion efforts.
- Ask elected officials
in your area to participate in a "celebrity cook-off" using
their favorite fruits and vegetables.
- Partner with groups
in your community that you support, such as schools, and develop a visit
that shows elected officials the benefits of certain programs, like
getting more fruits and vegetables in the schools.
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