Introduction

Engaging Employees

Making the Constituency
Connection

Understanding Advocacy

Putting Together Site Visits

Voter Participation and Involvement

PMA Resources

Contact

Site Map

Home

INTRODUCTION

This toolkit provides background information and resources for PMA Business leaders seeking to enhance employee involvement in advocacy. You can use the materials on this CD for simple tasks, like asking employees to sign up for the PMA GROW Network (see, for example, the template outreach letters in "Engaging Employees"). You can also use these resources to develop and nurture your own in-house advocacy network (see, for example, the resources on "Making the Constituency Connection".)

Use the following links for basic introductory information and to familiarize yourself with the CD.

What's Covered in Each Section

What is GROW?

Ten Principles for Advocacy Leadership

Why Employees Should be Involved

Key Organizational Components